Analysis of the asia pacific airline industry

Analysis of the asia pacific airline industry There are many industries that the world has come to heavily rely on as globalization has become more widespread. The idea of national and continental boundaries being a limitation has gradually been overtaken by the innovations of mankind over the past few decades. The inventor of the airplane; Orville Wright is quoted as saying in 1908; â€Å"No airship will ever fly from New York to Paris.  That seems to me to be impossibleà ¢Ã¢â€š ¬Ã‚ ¦the airship will always be a special messenger, never a load-carrier† (Smithsonian Education, 2010). What he could not have imagined was that a century later his invention would be at the centre of the globalisation movement taking place and that the airplanes would be the core of an industry which directly facilitates economic growth, world trade, international investment and tourism (Doganis, 2000). The International Air Transport Association (IATA) forecasts international air travel to grow by an average of 6.6% a year to the end of t he decade and over 5% a year from 2000 to 2010 (Stanford University; 2010). These rates correlate with the levels of profitability that have been noted over the past five years as illustrated in Figure-1, showing that the level of profitability in the industry has been steadily growing over the past 5 years. Figure-1: IATA, 2010 The Asia Pacific Airline Industry The most dynamic growth is centred on the Asia Pacific region, where fast-growing trade and investment are coupled with rising domestic prosperity. Home to more than 4 billion people and driven by two of the largest dynamic economies; India and China, the Asia-Pacific region carries more than 25% of global passenger traffic annually (IATA Annual Report, 2010). According to IATA CEO Giovanni Bisignani, as of April 2010 the Asia Pacific region was deemed to be the world’s largest aviation market (IATA Annual Report 2010). High rates of economic growth in the emerging markets within the Asia Pacific have led to the rapid expansion of aviation industries serving Asia and The Pacific (Sumner et al. 1995). The Asia Pacific airline industry witnessed a boom in the 1990’s that can only be termed as remarkable especially when compared to the performance of other airline markets such as the USA and Europe (Sumner et al. 1995). The dynamic nature of this region places it as an area of economic interest and analysis. This paper will give an economic analysis which will present arguments of how the airline industry functions and the plausible economic justifications for the massive growth that has been seen in the Asia Pacific airline industry. To present a concise analysis we will focus on three major commercial airlines in the region namely; Cathay Pacific, Singapore Airlines and All Nippon Airways as well as three market leaders in the Low Cost Carriers Sector (LCCs) namely; Cebu Pacific Air, Tiger Airways and Air Asia. 2. Asia Pacific Airline Industry: A Competitive Analysis Airline services categ orized as low cost carriers or LCC’s emerged in the airline industry in the South-East Asia region following deregulation in the early 2000’s and Air Asia pioneered low cost travelling (Arifin et al. 2010). Arifin et al. (2010) further highlight that as the number of LCC’s has grown; these airlines have begun to compete with one another in addition to the full service airlines. A competitive analysis of the Asia Pacific airline industry is therefore two-fold; firstly analysis on the basis of the competition between LCC’s themselves and secondly between LCC’s and full service airlines.

Figuring out how to deal with china VO1 Essay Example | Topics and Well Written Essays - 500 words

Figuring out how to deal with china VO1 - Essay Example Despite the challenge, it was important that the company directly entered into the Chinese internet market. Evidently, the Chinese servers do not get all the information they need from Baidu and that is why they opt for Google when they want materials from outside China. It is also evident that the success of Baidu and the apparent failure of Google in China are just but a perception. There are therefore chances that Google can do something to change this perception and experience some success as well by making improvement its content and adopting a Chinese name. Based on the 1997-2005 statistics of internet usage and access in China, the Chinese internet market is large and fast growing. According to information from the China Internet Network Information Center (CNNIC, 2005), Chinese internet market grew from 0 in 1997 to about 10 million by the beginning of 2000. Within the next two years, this had risen to over 35 million and by the second half of 2005, this figure was already over 100 million. At the same time, the number of users with broadband access is rising at an attractive rate. This figure grew to almost five million in its first year, 2002, and by the second half of 2005, it was over 50 million. The rate of growth of broadband users is faster. However, the actual size and growth of the Chinese market is larger than this given that the figures do not include users in Macao, Taiwan and Hong Kong. The figures were also obtained via fixed-line telephones and this means the study did not fully capture the actual market represented by the young people. The Google search service has evolved one that was less reliable to a more reliable search service. Since its establishment, the Google search service aimed at improving offering superior search experiences than those of Yahoo and Vista (Lawrence, 2009). Currently, the search service offers super-fast results that are highly matched and more relevant

Having our say (racism) Essay Example | Topics and Well Written Essays - 500 words

Having our say (racism) - Essay Example Bessie being darker encountered harsher racism than Sarah. The sisters were different in life but they came from same family and never married and had respectable jobs. They went to same college and were extremely well educated. Bessie always stood for herself and resisted racism and white people. The sisters were hard working and chose career over marriage as they belonged to a poor background. Both these sisters faced racism early in their life. They were born out of a white father and a quarter black women but still were tagged as colored people. They had to face many obstacles from white men in their neighborhood. According to ( Delany 39)â€Å"In the decades after the Civil War, "education" became the rallying cry of those seeking to improve the lot of former slaves, whose prospects were limited usually to hard labor in the fields or to domestic work in white peoples homes†. Bessie being bold to respond to criticism was strong willed while Sadie was calm. They understood not to mess with me from the first day itself (Delany 9) Bessie when confronted by a drunken white man she responded harshly .When she saw the seating arrangement in a drinking place she feels resentment on the division for white and black people. They also face racism at work place but overcome it. They achieved their goals steadily despite facing discrimination and prejudices. Sadie being lighter in complexion was non aggressive to racism. She was the first black women to be a teacher by not disclosing her black ethnicity to the employer. Bessie being proud and emotional was opposite to Sadie who was calm and easy going. The racism is a dark side of American history which exists still in a milder manner. These sisters is a proud icons of American which shows that nothing is an obstacle if there is will to achieve what one wants in life. Growing in a poor and racist atmosphere they achieved what they wanted. They became well